Beyond The Mag
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Beyond The Scent:

"The instinctive, human, highly crafted and boundlessly imaginative approach that Prada ascribes to the making of fragrance is everywhere present in the ‘olfactory maps’ for both La Femme Prada and L’Homme Prada. Designed to take the wearer on a voyage through place, memory and time, somehow there appears a sensual meeting point for these distinct female and male fragrances to consummate an aesthetic relationship through experimentation and tradition." 

Discover La Femme Prada & L'Homme Prada

 

All editorial images created in collaboration with Pietro Cocco

 
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La Femme Prada

"AS AN OLFACTORY CHIMERA, LA FEMME PRADA IS AN INVITATION TO EMOTION. STRAYING FROM FRAGRANCE’S MORE FAMILIAR ROUTES, A SULTRY JOURNEY IS EVOKED BY ITS FRANGIPANI WAKE. THIS SOLAR NOTE, A HYPER-SENSUAL FLORAL, EVOKES THE DEWY HUMIDITY ASSOCIATED WITH THE FARAWAY FLOWER. THE NOTE IS INTERWOVEN WITH YLANG-YLANG, ITS SPICE MADE SMOOTH WITH BEESWAX, VANILLA AND TUBEROSE. A DISTILLED VETIVER FINISHES THE FRAGRANCE, GROUNDING AND ROUNDING ITS FEEL."

PRADA x PRADA

 

L'Homme Prada

"L’HOMME PRADA IS A FRAGRANCE OF PAIRS, OF DOUBLES, OF JUXTAPOSITIONS AND LAYERS. THE CLASSIC CODES OF THE MALE FOUGÈRE ARE ALL PRESENT IN NEROLI, GERANIUM AND PATCHOULI. YET THE INTERCHANGEABLE MALE/FEMALE PRADA SIGNATURES ARE PRESENT, TOO, IN THE SHAPE OF IRIS AND AMBER, THE PRINCIPAL ELEMENTS. IT IS A MIX THAT IS BOTH AIRY AND YET PURPOSEFULLY, HIGHLY SENSUAL."

 
 
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When Prada calls...

Pick up the phone. But the moment you hang up, head straight to your nearest airport and catch the next flight direct to Milan. Do not Pass Go, do not collect $200.

Trust me- it'll be worth it. Miuccia Prada is always worth it. 

An unforgettable weekend in June seemingly materialized out of thin air when I was invited to join the iconic Italian fashion brand in celebrating their first ever joint fragrance launch. Such an occasion calls for an international gathering in Prada's headquartered home town, Milan, or more specifically, home Foundation. The Fondazione Prada. 

What followed was a culmination of perfectly Prada-fied events: all spectacular in execution, yet surprisingly casual. A custom large-scale installation revealed symmetrically designed bottles of La Femme Prada & L'Homme Prada fragrances, cocktails and private dinner hosted by Miuccia Prada & Patrizio Bertelli in the Fondazione's cinematic Bar Luce (designed by film actor, Wes Anderson) and sprawling main gallery space, a visit to the House's original checked floor boutique, and private, comprehensive tour of Fondazione's facilities and art exhibitions. 

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